PARKSIDE – THE PULL

A high-energy branded content campaign that blends authentic storytelling with cinematic production. Created for Parkside by LIDL, the project culminated in a successful Guinness World Record™ achievement while combining dynamic filmmaking, social-first content and commercial storytelling to showcase craftsmanship, determination and innovation.

Overview

An award-winning branded content production for Parkside by LIDL, culminating in an official Guinness World Record™ and recognized with a 2026 Webby Award.

MY ROLE: Producer
I contributed to the overall production by supporting shoot planning and logistics, research & development, resource planning, post-production coordination and the seamless organization of the production workflow.

PRODUCTION COMPANY
Havas Germany, Havas Social (Germany)

CLIENT
Parkside / Lidl Stiftung & Co. KG

FORMAT
Commercial Campaign / Branded Entertainment

GENRE
Commercial / Social Media

LANGUAGE
German, English

COMPLETION
July 2025

Main Crew

EXECUTIVE CREATIVE DIRECTOR
Torsten Pollmann

CREATIVE DIRECTOR
Oliver Hilbring

DIRECTOR OF INTEGRATED PRODUCTION
Nadine Baltes

DIRECTOR OF SOCIAL PRODUCTION
Moritz Hausdoerfer

PRODUCER
Helge Forler

VIDEOGRAPHERS
Maximilian Sueß, Karim Abdelghany, Janis Juelch, Mert Sezer, Alexandra Schleicher

3D ARTIST
Max Alber

VIDEO EDITOR
Maximilian Sueß, Jana Vetter

Recognition

• Webby Awards 2026 – Nominee ↗

• Clio Awards 2026 – Shortlist ↗

• The One Show 2026 – Merit Award ↗

Responsibilities

Production planning / Shoot planning & logistics / Research & development / Resource planning / Production coordination / Post-production coordination / Workflow management / Team coordination / Deadline management