PARKSIDE – THE PULL
Commercial / Branded Content / Producer / Parkside by LIDL / Webby Award Winner 2026
A high-energy branded content campaign that blends authentic storytelling with cinematic production. Created for Parkside, the project combines dynamic filmmaking, social-first content and commercial storytelling to showcase craftsmanship, determination and the pursuit of excellence.
OVERVIEW — An award-winning branded content production created for Parkside by LIDL.
MY ROLE — Producer
I contributed to the overall production by supporting shoot planning and logistics, research & development, resource planning, post-production coordination and the seamless organization of the production workflow.
PRODUCTION COMPANY: Havas Germany, Havas Social (Germany)
CLIENT: Parkside / Lidl Stiftung & Co. KG
MY TASK: Producer
FORMAT: Commercial Campaign / Branded Entertainment
GENRE: Commercial / Social Media
LANGUAGE: German, English
COMPLETION: July 2025
MAIN CREW:
EXECUTIVE CREATIVE DIRECTOR: Torsten Pollmann
CREATIVE DIRECTOR: Oliver Hilbring
DIRECTOR OF INTEGRATED PRODUCTION: Nadine Baltes
DIRECTOR OF SOCIAL PRODUCTION: Moritz Hausdoerfer
PRODUCER: Helge Forler
VIDEOGRAPHERS: Maximilian Sueß, Karim Abdelghany, Janis Juelch, Mert Sezer, Alexandra Schleicher
3D ARTIST: Max Alber
VIDEO EDITOR: Jana Vetter
RECOGNITION:
• Webby Awards 2026 – Nominee ↗
• Clio Awards 2026 – Shortlist ↗
• The One Show 2026 – Merit Award ↗
